Biggest Dispensary in Santa Cruz County Opens – 3Bros™️ Midtown

New 3BrosTM Cannabis Dispensary Opens

Santa Cruz Based Cannabis Company Announces the Opening of a New Dispensary 1515 Commercial Way, Santa Cruz, CA

Happy Planet Holdings, Inc. (HPH), Patrick McCue and 3BrosTM are pleased to announce the opening of their new dispensary at 1515 Commercial Way, Santa Cruz, CA.  HPH has executed a partnership with Patrick McCue, the owner of Redwood Coast Dispensary in Ben Lomond, to acquire and move the Redwood Coast Retail licenses to the new location and rebrand the dispensary as 3BrosTM Midtown Santa Cruz.  3BrosTM is a legacy Santa Cruz cultivator and surf, skate, board lifestyle cannabis brand. Patrick McCue is a legacy Santa Cruz grower and dispensary owner, having helped several early growers with access to the medical retail market. The dispensary soft opened on January 21st and the company will hold a Grand Opening event on February 5th  2022.

“This project has been nearly a year in the making, and we are grateful to the team, partners and investors that have come together to make this project happen. We look forward to expanding the 3BrosTM legacy in Santa Cruz, as well as expanding Happy Planet Holdings vision to bring high quality affordable cannabis to all legal markets,”

The dispensary is located in the Midtown area of Santa Cruz, right off the Highway 1 northbound Soquel Ave exit, accessible from both Soquel and Commercial Way. The facility is surrounded by landmark locations, like Moe’s Alley, Firefly, REI, Marshalls, Dominican Hospital and several other local businesses.The dispensary will feature the largest cannabis retail shopping experience in the county with a 3,000+ sq foot open retail floor plan and a vehicle accessible pick-up window from Commercial Way. The store’s interior is designed to emphasize local and legacy cannabis cultivators, companies, lifestyle and artists, while also featuring a massive range of statewide brands. As cultivators with deep roots in Santa Cruz the 3BrosTM founders are dedicated to showcasing and uplifting their hometown’s cannabis growers, extractors, and other local business, with a dedicated “Cruz Corner.”

“Cruz Corner will allow any local cannabis brand access to our shelf space, which keeps with our Good Vibes attitude and ensuring accessible, educational, and affordable cannabis space in the greater Santa Cruz area,”

Alida Lehman, VP of Retail Operations for HPH Tweet

Happy Planet Holdings Inc. is a Santa Cruz based cannabis holding company. Happy Planet Holdings was founded by the Original 3 Bros, Mark Taylor, Russell and Tyler Smith, along with operational and investment partners, Chad Maxwell, Alida Lehman and Gsons Holding. Since its inception, HPH has acquired 3BrosTM the Brand, launched a non-retail cultivation microbiz in Santa Cruz and completed the acquisition and relocation of the above recently launched retail dispensary.  

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