There’s so much happening in the world of cannabis, especially in Los Angeles. One of the reasons why I live in this city is because I saw it as an important site in the ever evolving world of legal cannabis. There’s always a new product launch, an innovative entrepreneur or chef leaving their mark here. New projects in this landscape excite me because of their potential. This is why when I noticed a new dispensary in my neighborhood a few months ago I had to get familiar.
A few months ago I was just riding my bicycle in my old neighborhood as I was returning home from a workout. During my ride I noticed a beautiful, clean modern space named Sixth Four & Hope on the corner of La Cienega and Guthrie.
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LA is flooded with an assortment of dispensaries that can look anywhere between inviting and uninviting so I do appreciate the spacious and modern shops that cater well to shoppers.
I was also delighted to later learn this is a black woman owned and operated cannabis business.
Aja Allen is the visionary behind the brand and upon learning this I really wanted to feature her for this series. I thought she’d be a wonderful fit and I’m grateful for her agreeing to participate in this story.
I’ve shopped at Sixty Four & Hope a few times and their staff was friendly, knowledgeable and accommodating. I’m a stickler for quality outdoor grown strains and the staff was able to assist me by showing an assortment of items that suit my tastes. So be sure to check them out next time you’re in LA.
1. Please describe yourself and your work.
I would describe myself as an ambitious black woman determined to make an impact in America. I come from South Central, where not many of us had positive role models, let alone the resources to even dream of making it past Crenshaw and King Blvd. I pride myself on being an advocate for the homeless and the LGBTQ and cannabis communities. I am the CEO of ProjectC3, a non-profit organization geared toward reacclimating the homeless into society as productive citizens with the skills and support needed to sustain themselves independently. Lastly, I am the owner and operator of Sixty Four & Hope, Mid-City, a new enlightened, informed, interactive cannabis store experience in Los Angeles. We promote education, wellness and highlight the holistic benefits of the flower.
2. What qualities shape a person to be a leader in the cannabis space?
Education. I think wanting to learn relentlessly, being passionate about driving results, and loving helping others develop are qualities of a great leader. People don’t want to work just for the money anymore; they want to be fulfilled where they spend most of their time. Getting paid to help rewrite history makes it that much easier to get up every day and make a living. Plus, cannabis is an ever-changing industry regarding policies and regulations, so it’s super important to stay educated and informed on the latest changes.
I think partnerships that align with your company’s mission are also essential. Things like sustainability, social equity, all-natural products, and leaving a low carbon footprint are all things making up a great leader.
Cannabis continues to become a more normalized aspect of culture in the US and elsewhere. Does anything about this shift excite you? Why?
Absolutely! I like to have a glass of wine sometimes, and it should be my call if I want to enjoy a joint along with it after a long day. Thankfully, many companies have stopped testing for cannabis, which gives people the freedom to use cannabis to decompress or as a creative tool.
I work long hours, but I can go to my local nail spa and get CBD as an option for my pedicure for pain relief. Consumption lounges and canna-bars are being introduced at concerts, weddings, birthday parties, and more now. Politically the current Congress is the most cannabis-friendly in history. However, there’s still not quite enough support to get legalization through the Senate. That’s where we come in, making our voices heard.
3. How did the pandemic affect your business?
The pandemic significantly affected Sixty Four & Hope by pushing our initial opening date by a year and a half. Which also meant paying rent on a commercial lease during that time with zero revenue. And DCR’s reduced staff brought new levels of delay to the licensing process.
During the pandemic, moderate-to-severe anxiety jumped to 37%, up from 6% in 2019. Moderate-to-severe depression hit 30% percent, four times higher than before the pandemic. And with cannabis stores being designated as “essential businesses,” we would have been able to provide medicine to the community when it was most needed.
4. How has your professional work fostered your personal growth?
During the training developed for us by our parent company, 4thMVMT, we went through life coaching and several development-based exercises. At this stage, I did some soul searching to rid myself of trauma I didn’t know was present. And I recognized my need for being connected to purpose on a larger scale.
I worked in luxury retail for several years and excelled in my role, but I was still missing something. I needed culture! Don’t get me wrong, I learned a ton in my career, made companies millions, and knew I was capable. But I lacked resources and came to realize I had a lack of confidence in myself as well.
I opened my first business last year in the middle of a pandemic, and if that isn’t confidence, I don’t know what is!! I am engaged to be married 2-22-2022, and I take life one day at a time. My store has been open for seven weeks now, and I’m eager to see how my professional work fosters my personal growth over the next few years.
